How to write LinkedIn posts for founders

Quick answer: To write a strong LinkedIn post as a founder, start with one real insight, choose the job of the post, write a hook that names tension, support the point with proof, format the middle for scanning, and close with a question or next step. The post should sound earned, not manufactured.

Key takeaways

• One post should make one point.
• The hook should create tension or clear value in the first line.
• Specific examples, proof, and source context make founder posts credible.

The writing process

1. Pick one source

   Start from one Slack thread, objection, call note, customer win, or product decision.

2. Write the point in one sentence

   If the point cannot fit in one sentence, the post is probably trying to do too much.

3. Draft three hooks

   Try one tension hook, one practical hook, and one story hook. Pick the one a buyer would actually keep reading.

4. Add proof and shape

   Use short paragraphs, bullets, and a concrete example. End with a question or next step tied to the post's job.

Hook and draft examples

Prompt-first vs context-first writing

AI can help write faster, but the quality depends on the source material.

Use this page when

• The founder knows what they think but struggles to turn it into a post.
• Drafts feel too generic or too long.
• You want posts that can create warm follow-up context.

FAQ